As Vice President of Marketing for Phi Chi Theta, I spearheaded campaigns around our recruitment theme, “Money Talks, PCT Translates,” drawing inspiration from classic New York City newspaper style to connect the idea of money as success with how our fraternity helps members achieve it. I led content creation and video campaigns, designed graphics, and developed social media strategies that attracted new rushees. Working alongside my committee and executive board, I combined creative storytelling with collaboration and leadership to strengthen PCT’s brand and recruitment presence on campus.